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The digital landscape has changed and the way we do business has as well. Social media platforms are not only a place where businesses can reach their target audience and harness the power of real-time communication. Now, getting the word out can be done with the click of a mouse. However, even with all of these upgrades, writing a press release takes thought.
What Is A Press Release?
While some people may disagree, the truth is, press releases are now more important than ever. In a world where news travels faster than the speed of light, knowing how to leverage a press release in your favor is fairly important for your local business.
And even though press release distribution methods have changed, the idea behind them remains the same. The goal is to bring awareness of a business to create a buzz.
Before getting into what you need a press release, you need to understand what one is and why local businesses should do a press release. In addition to letting the locals know who you are and what you have to offer, it’s also a chance to show a little bit of your company’s personality.
Learning how to write a press release opens the door of opportunity for businesses. For example, if your business is offering a new product or service, a press release can pique your target audience’s interest. It can also shed positive light on a business, especially when the company is just starting out. Doing so sets the stage for people think about the business.
As a small business, you can also use keywords that targets your business’ goals and actually lead viewers to your press release. Videos and other forms of multi-media should be implemented into your press release as well.
Power of a Press Release
Press release distribution isn’t only for major corporations or brands, Local businesses can also benefit from writing a press release. In addition to building an online presence, local businesses can see enormous growth with a well-written press release. All it takes is the right journalist to get wind of a brand to make it go viral.
Above all else, a press release needs to captivate the audience. It should be no more than one page with a headline that makes people take a second look. In addition, use quotes that resonate with the reader and demands to be shared. Finally, make it personal to stir emotion.
Though sometimes harder said then done, a well-formatted press release can change a business virtually overnight. The key is to tell your story in your own words. Big, clunky press releases that drone on never come across as authentic, and when trying to create interest or perform reputation management, it’s better to keep things short and to the point.
Writing a powerful press release doesn’t need to cost a fortune. It’s less about the money and more about impact. Ultimately, you are what you write, so use social media to pique interest and position your company above the rest.
Is SEO Really Important For Local Businesses?
If you run a small business, you’ve probably heard of SEO (search engine optimization). But how important is it?
Very important, in fact. Google receives around 3.8 million searches a minute, which is about 5.6 billion searches a day. That’s a huge amount of web traffic, and if your business isn’t ranking on Google, you could potentially be missing thousands of new customers every day.
Why Your Business Needs SEO
From the statistics above, it’s pretty clear that search traffic is a big deal. When a business ranks on the first page of Google for a popular keyword, it can bring in hundreds, if not thousands, of visitors every day. Creating a keyword SEO strategy can have a big impact for your business. If that sounds like a daunting task, don’t worry. There are a variety of local SEO services you can hire to implement a comprehensive SEO strategy for you.
Local businesses in particular should care about SEO. Small businesses can optimize their sites to show up in searches for a specific region or location, which can bring in a lot of local customers. Gone are the days when the phone book was where people connected with businesses in their area, now Google is the go-to choice.
Another benefit of using a Boulder SEO company for your business is rising above competition. Even though SEO is very powerful, many small businesses haven’t yet implemented a strong strategy. If your business can create an amazing SEO plan, you’ll blow past competition and pull in even more customers.
SEO is also a long term strategy for bringing in business. It’s obvious that the web, and Google, aren’t going anywhere, in fact they’re only growing. It’s important to make sure your business grows with it by setting up a long term SEO strategy. With the right SEO plan, your business can create an evergreen customer funnel, bringing in new customers for years.
Finally, one more reason SEO is a huge asset to businesses is because it’s quantifiable. Other methods of marketing can be ambiguous, making it hard to measure results. However, SEO is very quantifiable via solid metrics such as search traffic, keyword rankings, and sales conversions. This gives your business clear data on how your SEO strategy is bringing increased traffic and income.
Take Your SEO Strategy Seriously
As illustrated in all the points above and many more, SEO is hugely important for businesses. You should give careful thought and planning to your SEO strategy to make sure that your business is using the best methods and keywords. This can be a time consuming and confusing process, so often the best choice is to outsource the work to a company offering local SEO services. This way you can rest assured that your business is using SEO in the most effective and cost-efficient way possible.
SEO is an important strategy for any 21st century business, small or large. With careful planning, SEO can bring in traffic to your business for many years to come.