The digital landscape has changed and the way we do business has as well. Social media platforms are not only a place where businesses can reach their target audience and harness the power of real-time communication. Now, getting the word out can be done with the click of a mouse. However, even with all of these upgrades, writing a press release takes thought.
What Is A Press Release?
While some people may disagree, the truth is, press releases are now more important than ever. In a world where news travels faster than the speed of light, knowing how to leverage a press release in your favor is fairly important for your local business.
And even though press release distribution methods have changed, the idea behind them remains the same. The goal is to bring awareness of a business to create a buzz.
Before getting into what you need a press release, you need to understand what one is and why local businesses should do a press release. In addition to letting the locals know who you are and what you have to offer, it’s also a chance to show a little bit of your company’s personality.
Learning how to write a press release opens the door of opportunity for businesses. For example, if your business is offering a new product or service, a press release can pique your target audience’s interest. It can also shed positive light on a business, especially when the company is just starting out. Doing so sets the stage for people think about the business.
As a small business, you can also use keywords that targets your business’ goals and actually lead viewers to your press release. Videos and other forms of multi-media should be implemented into your press release as well.
Power of a Press Release
Press release distribution isn’t only for major corporations or brands, Local businesses can also benefit from writing a press release. In addition to building an online presence, local businesses can see enormous growth with a well-written press release. All it takes is the right journalist to get wind of a brand to make it go viral.
Above all else, a press release needs to captivate the audience. It should be no more than one page with a headline that makes people take a second look. In addition, use quotes that resonate with the reader and demands to be shared. Finally, make it personal to stir emotion.
Though sometimes harder said then done, a well-formatted press release can change a business virtually overnight. The key is to tell your story in your own words. Big, clunky press releases that drone on never come across as authentic, and when trying to create interest or perform reputation management, it’s better to keep things short and to the point.
Writing a powerful press release doesn’t need to cost a fortune. It’s less about the money and more about impact. Ultimately, you are what you write, so use social media to pique interest and position your company above the rest.